Capstone

Assignment OverviewUnit 3 - Individual Project

ASSIGNMENT DESCRIPTIONDeliverable Length: 

5 pages minimum

OBJECTIVES

Assignment Details

The marketing manager has heard about your skills in the previous sections of the business plan and would like your input for market analysis and market strategy.

Based on your research, write a succinct analysis of each of the following items:

1. Market Analysis
   1. Target Market
   2. Industry Analysis
   3. SWOTT Analysis
   4. Market Segmentation
   5. Competition
2. Market Strategy
   1. Four Ps
   2. Price Strategy
   3. Promotional Strategy
   4. Sales Forecast

The submission details are as follows:

• Present your analysis as a 5-page report in a Microsoft Word document formatted in APA style.
• Cite any sources in APA format

Submitting your assignment in APA format means, at a minimum, that you will need the following:

• Title page: Remember the running head. The title should be in all capitals.
• Length: There should be at least 5 pages.
• Abstract: This is a summary of your paper, not an introduction. Begin writing in third person.